Happy Birthday LeeJeans
Denim's not dead. Jeggings had a good run in the early-mid '10s but heading into the roaring '20s redux, jeans have firmly re-established themselves as the people's pants. With the advent of the plus-size fashion revolution, a greater focus on sustainability and clothing that lasts more than a season, and ever-mutating trend DNA, jeans are cooler, more wearable and more inclusive than ever.
When the troops came home, denim quickly became synonymous with Hollywood, glamour and the American West. Lee was right there, dressing both movie stars and farmers. A well-worn pair of Lees hug James Dean in 1954's, shows the bombshell with a Lee Riders jacket casually thrown over a white button-up. When the masses wanted to look like their favorite movie stars, Lee obliged, committed to balancing price and quality. By 1970, Lee was the number one denim outfitter for women.
Although the"Lee Reissue" pieces are plucked from between 1947 and 1952, the pieces look right at home in 2019 thanks to our nostalgic cultural tendencies.
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