Budweiser will hold its first BUDX event in the U.S. with performances from halsey, diplo & more
The pop-up experience will host more than 200 artists dubbed “Kings of Culture” from around the world for a series of curated events. These influencers and trailblazers, spanning diverse cultural fields that include art, music, fashion and sports, will join Budweiser’s global creator community called BUDX.
“Budweiser is on a mission to share the stories of top creators from around the world and we’ve challenged different Kings of Global culture to step up to conquer one of the greatest sporting events on Earth, the Super Bowl,” said Budweiser’s global vp of marketingin a release. “Through BUDX in Miami, we’re going to deliver a unique Super Bowl experience for culture creators and celebrities alike, claiming Budweiser’s crown as the top place to be during the Super Bowl LIV weekend.
Special weekend events will include the first annual Masters of the Mic karaoke competition presented by ONE37pm and Dwyane Wade on Feb. 1. The competition will pit celebrities, athletes and notable personalities against each other in an all-out karaoke battle complete with backup dancers and catwalk.
The festivities will also feature the Gillette Barbershop which will be an exclusive pop-up barbershop for the culture creators, influencers and VIP guests wanting to look sharp throughout the weekend. The Gillette Barbershop will feature a roster of celebrity barbers including
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