U.S. consumers are expected to spend $2.6 billion on candy this Halloween.
Published 5:08 PM EDT Sep 25, 2019According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, U.S. consumers are expected to spend $2.6 billion on candy or more than $25 on average.Add in other Halloween purchases – costumes, decorations and greeting cards – and altogether shoppers said they plan to spend an average $86.27 for the holiday or $8.8 billion in total spending, down from $9 million last year.
According to the retail federation's survey of more than 7,400 people, 68% of Americans plan to celebrate with 69% saying they will hand out candy, 49% decorating homes and 47% dressing in costume.IHOP's special Halloween menu features Addams Family spooky meals and Kids Eat Free dealThe survey also found social media is influencing Halloween purchases.
While online search is still the biggest Halloween driver, Pinterest, Facebook, YouTube, Instagram and Twitter have grown in popularity for costume and decoration inspiration since 2015, the survey found. “Spending hasn’t changed much over the past few years, but we are seeing a noticeable increase in consumers whose Halloween purchases are inspired by their friends, neighbors and even celebrities on social media," said Matthew Shay, the retail federation's president and CEO, in a statement.Pinterest was the choice of 25% of women but only 12% of men, while 19% of men cited YouTube compared to 10% of women. Instagram was split at 15% of men and 14% of women.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
The 4 types of credit cards everyone should have to diversify rewards and benefits and enjoy travel protectionsNo matter your spending habits and budget, having these four types of credit cards helps you maximize spending and stay protected when you travel.
Baca lebih lajut »
U.S. consumer spending slows; business investment weakU.S. consumer spending barely rose in August and business investment remained we...
Baca lebih lajut »
U.S. consumer spending slows in August; incomes riseU.S. consumer spending barely rose in August, suggesting that the economy's...
Baca lebih lajut »
19 Memes That Will Make All '00s Girls Cringe A Lil'How good you looked at your school disco = How long you spent straightening your hair.
Baca lebih lajut »
Chinese parents spend big on education and travelAs Chinese families grow more affluent, they are stepping up spending beyond education.
Baca lebih lajut »