The holidays may not be back to normal this year. But spooky Peeps are back.
Last year Just Born, the candy company behind the marshmallow bunnies and chicks, paused production on its non-Easter holiday Peeps. That meant anyone seeking Halloween or Christmas-themed Peeps in 2020 was out of luck. Same for shoppers who wanted Peeps for Valentine's Day this year. But now, Peeps ghosts, dark purple cats, orange pumpkins and Frankenstein-type monsters have returned.
To accommodate for the disruptions, Just Born gave itself extra time to bring the products to market. "We actually were able to schedule things earlier this year to make sure that we would not be faced with some of the challenges," Servian said. Peeps are back with a vengeanceThe company also made its pumpkin Peeps bigger so that they are consistent with other shapes, a change that helps streamline packaging.
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