Hailey Bieber is facing a trademark infringement lawsuit for her new skincare brand, Rhode, one week after its launch.
Purna Khataufiled the suit against the model and her two companies in the U.S. District Court for the Southern District of New York on Tuesday, in what they say is an effort to protect their brand trademark. According to court documents, they are requesting that a federal judge immediately block Bieber’s use of the brand name, which also happens to be her middle name, under the federal Lanham Act and New York common law.
In a filing, Khatau states that she and Vickers launched their brand in May 2013 and have “dedicated ourselves to growing and nurturing the Rhode brand through much personal sacrifice and hardship,” according toThe brand, which is now sold at major luxury retailers like Saks Fifth Avenue and Neiman Marcus, is expected to make $14.
In a joint statement, Khatau and Vickers wrote that they “were forced to file a lawsuit against Hailey Bieber and her skin-care line that launched last week and that is using the brand name ‘rhode.’ We didn’t want to file this lawsuit, but we had to in order to protect our business. While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products.
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