The 'Strawberry Glaze' viral sensation launched at the end of August, and now one month later, Rhode is coming in hot with a new product category: color cosmetics.
“I think that skincare and beauty should be fun, and these tints are meant to be playful,” founder and Creative Director Bieber shares.
Once it was clear that Peptide Lip Treatment already had an existing, efficacious formula that people gravitated towards as a bestseller, “adding a nice tint of color to that product was the best way to start dipping our toes in this new category,” Bieber continues.-Since the brand launched, Lip Treat has showed up as Rhode’s top-selling product — on pace to sell its millionth Peptide Lip Treatment.
-Total waitlist for all Peptide Lip Treatments, including the limited-edition “Passionfruit Jelly” that dropped earlier this spring and its most recent “Strawberry Glaze,” have totalled to upwards of 570,000. “It was an idea that I had a very long time ago, since the beginning of the brand,” Bieber shares. “Before we even launched, we had a conversation with Krispy Kreme in 2021. I was like, ‘We have to do something with Krispy Kreme. They have the most perfectly glazed, delicious doughnuts in the world — it's Krispy Kreme or nothing.
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