It's also H&M’s first collaboration with a Latin American designer.
Johanna Ortiz
. The Colombian designer has produced a capsule collection of four dresses modeled on her feminine, floral-printed signatures that arrives in H&M stores around the world and online on December 3. The “pre-drop” will be followed by a full collection in March 2020. “Reaching out to the world while still living in Colombia, in Cali, a small city—you can go global and still be in your hometown,” says Ortiz.
, and her colorful, exuberant main line is now available at Net-a-Porter and MatchesFashion—she’s been hard at work doing things right since 2003. Ortiz runs an onsite training program at her factory that offers free sewing and embroidery courses and fosters financial independence among employees-to-be. “We have plenty of talented hands,” Ortiz says, “but they haven’t been exposed to learning.
The four-piece pre-drop includes a tunic style, a minidress, a wrap number, and a tiered, floor-length silhouette in floral prints pulled from Ortiz’s 16-year archive, and naturally the designer’s trademark ruffles and frills are in full blossom. The March 2020 collection be significantly larger and will include not just dresses, but also separates and swimwear, a natural extension for a designer who lives among .
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