The mogul is getting into the 'masstige' market with the the debut of good.clean.goop — and she shares all the details with PEOPLE
The mogul is getting into the "masstige" market with the the debut of good.clean.goop — and she shares all the details with PEOPLE, which brings goop skin care, body care and wellness products to Target and Amazon at prices ranging from $19.99 to $39.99.
"The idea for good.clean.goop has been kicking around the goop headquarters for a decade,” Paltrow tells PEOPLE. “We originally started with the goop beauty line, and over time, we just felt more and more passionate about creating clean, efficacious products at a more accessible price and for a broader audience."
The line, available for purchase on Oct. 22, features six skincare products , three body care products and one haircare product . It also features a wellness collection with four chewable supplements targeting skin, immunity, libido and cognitive function.Paltrow started goop in 2008 and says she's proud to see how the company has grown over the past 15 years.
"It's green and it smells really good and fresh and it's foamy," she says. "I've been using it every day."Gwyneth Paltrow Shares Photo Tribute to Husband Brad Falchuk for Their 5-Year Wedding Anniversary
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