Good.clean.goop is goop's newest line that will be available at Target and Amazon on October 22. Each and every product is under $40.
has been associated with luxury. But now the actress and entrepreneur is making her beauty offerings more accessible with the brand's newest line good.clean.goop, which will be available at Target and Amazon on October 22. Each and every product is under $40.
"We’ve learned a lot along the way as we’ve built goop Beauty, and now we’re thrilled to be able to launch a new brand—good.clean.goop—that meets our strict clean standards at an accessible price point," says Paltrow, goop's CEO and founder, in a press release. "good.clean.goop takes an innovative approach to classic skin care, leaning into clean hero ingredients that really work."good.clean.
"Years ago, when my team and I started our own goop Beauty line, we committed ourselves to creating products that were three things simultaneously: clean, high-performance, and luxurious," says Paltrow. "I'm so excited for more people who are curious about clean beauty—or who simply appreciate a quality cream or a hardworking cleanser—to be able to try our new line of essentials," said Paltrow, goop's CEO and founder.
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