.Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox.
“It is a place to reunite with like-minded individuals sharing a passion for self-expression, and to set up open dialogues between them and Gucci,” he said.Gucci Town features a slew of activities that will evolve through time. Visitors walking from the central piazza to Mini Game Heights will find a portal transporting them to an arena of Gucci-inspired competitions, such as Tile Takeover or Flashlight Tag.
In discussing whom they are aiming Gucci Town toward, Oudinot said, “Gucci Town is first and foremost a virtual piazza, opening its doors to the entire Roblox community. It’s a place inviting its visitors to have a shared virtual experience which can be explored to find inspirations and entertainment in different forms, suitable for a varied audience. Our focus is primarily on building something meaningful, amplifying the voices of talents within the community.
Gucci Town is the brand’s fifth collaboration with Roblox. The first step on the platform was commissioning virtual items to its community designers Rook Vanguard and cSapphire, she said. Then there was the Gucci Garden experience open for two weeks in May 2021, and the first-of-its-kind “Achille Lauro Superstar” experience earlier this year, as well as a collaboration with the British Fashion Council on The Fashion Awards.
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