GUCCI – A Brief History Of The Fashion Brand bbloggers fbloggers fashionblogger fashionaddict fashiondiaries fashionista styleinspo fashionblog
Following the death of Rodolfo Gucci, his son Maurizio took over the family business in 1983. During this period, numerous problems plagued the brand, such as family disputes, assassinations, and foreign sales. American designer Tom Ford joined Gucci in 1990 as a ready-to-wear designer, rising to become its Creative Director four years later. Ford gets credit for restoring Gucci’s reputation, streamlining its identity, product offerings, and exemplifying its opulence and extravagance once again.
From 2006 to 2014, Giannini led both men’s and women’s ready-to-wear design, replacing Ford. The brand announced Alessandro Michele, its next creative director, in 2015. Aside from attracting young and aspirational customers, Michele’s style has proven to be highly successful, blending Gucci’s classical penchant for extravagance with a kitsch theatricality. Under Michele’s leadership, Gucci achieved record sales in early 2017, boosting profits for the brand’s parent company, Kering, by 11%.
Now the wait is to see if this movie will be a fresh chapter in GUCCI’s business success profile as its fashion collections. We all know that a thriving family business not only generates income but also helps establish a market presence with a unique brand identity. It also helps in managing your finance after retirement building a legacy for the family. You’ll see many examples of struggling family businesses turning into successful empires and you can read their stories on
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