For the first times since pre-pandemic times, a Super Bowl trailer broke the 100M view threshold on social media in the 24 hour period following the Big Game. That was Disney/Marvel Studios’ …
dropped their trailers cold on Super Bowl Sunday. Some studios are getting in the habit of dropping their Big Game trailers days in advance, i.e. Uni posted thetrailer online Friday, the morning after an LA Thursday night launch party with the pic’s stars led by Vin Diesel, and Amazon Studios/MGM runningOverall, the studios aired 13 trailers this year on Super Bowl Sunday, up three titles over last year’s ten. Since 2014, movies spots have averaged 11 per game.
Two factors for the big bump in viewership online: With theaters reopened and tentpole moviegoers back, Hollywood movie campaigns are now operating at their full octane. , when NYC and LA theaters weren’t open, there were fewer trailers with the most viewed movie spot being, which only pulled only 44.5M views. People weren’t ready to go back to the movies, and studios weren’t ready to promote them.
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