The digital commerce landscape is evolving rapidly and marketing leaders must focus on opportunities that will maximize ROI. In a new article for CMSWire, GartnerMKTG expert Ant Duffin explores how to deliver growth through digital commerce. Learn more:
report being forced to pivot into new digital commerce channels in response to the COVID-19 pandemic, leading to an explosion in digital commerce channels. The digital commerce landscape has been in a state of flux ever since, now driven by the joint forces of economic headwinds and evolving customer behaviors.
Many of these third-party digital commerce partners recognize that digital customer buying behaviors are now well-ingrained, so they’re building out their digital commerce capabilities to meet customers’ expectations. They are also investing in capabilities that enable brands to reach those customers through marketing,The proliferation of third-party commerce has led to marketing resources being spread too thin across too many channel partners.
Where will your organization’s revenue and profit come from in the future, as the third-party digital commerce landscape evolves?
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