'It's everywhere ... But you know, I take it as a good thing,' Ecotricity founder Dale Vince tells CNBC.
The charge is often leveled at multinational companies with vast resources and significant carbon footprints.
"It's everywhere," Dale Vince told CNBC's Tania Bryer. "But you know, I take it as a good thing. People say to me, 'oh, there's greenwashing, it's a bad thing'."
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