Welcome to the Advertising and Media Insider newsletter
Just about every sports media company is trying to cash in on esports. Ashley Rodriguez talked to ESPN's Kevin Lopes about how it's experimenting with platforms like Twitch and YouTube to figure it out.
The rise of the tech giants also has figured into the boom and bust in ad tech companies. Lauren Johnson spoke to longtime tech exec-turned-investor Eric Franchi about why he still sees some bright spots out there in ad tech startups.The story of 6-second ads shows how hard it is to change industry practice. The format was supposed to be an answer to dwindling attention spans, but it's hard for advertisers to figure out how to deliver a memorable message in 6 seconds.
The Times has launched its third vertical, NYT Parenting, that will eventually turn into a subscription product. We broke down the challenges it'll face with this vertical that it might not have encountered before.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Steve Forbes: What's Ahead on Apple PodcastsGeorge Gilder on the power of creativity—and its role in the post-Google era:
Baca lebih lajut »
Google says Singapore's fake news law may hurt innovationGoogle says Singapore's fake news law may hurt innovation, a quality that the city-state wants to nurture under plans to expand its tech industry by RDchatters
Baca lebih lajut »
Deepak Chopra: What Tesla can learn from Microsoft and Google about cultureWellness guru and host of 'Daily Breath with Deepak Chopra' podcast Deepak Chopra discusses what he thinks electric carmaker Tesla can learn from tech giants Microsoft and Intel.
Baca lebih lajut »
Opinion | Our Brush With Google CensorshipOpinion: Tech oligarchs like Google are working against the free flow of ideas and attempting to impose their companies’ groupthink on the entire country, writes RpwWilliams
Baca lebih lajut »
How to force Google to automatically delete the information it saves about what you do onlineGoogle has a new feature that will automatically delete the data it has on how you use its apps and what you do on the web.
Baca lebih lajut »
Google to show ads on homepage of appAlphabet Inc's Google will begin featuring ads on the homepage of its smart...
Baca lebih lajut »
Former Google CEO Eric Schmidt advocated for a censored search engine in ChinaThe former Google executive said he believed in 2010 that keeping its service in China could have forced the country to 'be more open.'
Baca lebih lajut »
Israel counters Eurovision boycott campaign with Google adsIsrael has launched a PR campaign to counter calls for a boycott of the upcoming...
Baca lebih lajut »
Google Balances Data Hungry Products With New Privacy Tools At Its Big Conference \n
Baca lebih lajut »
Apple's latest ad emphasizes how the iPhone keeps your text conversations private, subtly digging at companies like Facebook and GoogleApple has released a new privacy ad as companies like Google and Facebook come under increased scrutiny regarding their data collection practices.
Baca lebih lajut »