Google will begin prominently labeling health care facilities that offer abortion services in its search and maps products to help reduce confusion for women looking up nearby clinics that perform the procedure.
As part of the update, Google will use labels such as"provides abortions" and"might not provide abortions" to better distinguish results for abortion clinics, which provide medical care, and crisis pregnancy centers. The latter does not perform abortions and typically attempt to persuade people from terminating pregnancies, including by attempting to steer people seeking an abortion provider away from one.
The letter urged the company to prevent searches for abortion clinics from returning results and ads that direct users to facilities that actually oppose the procedure, noting it could put women's health at risk. Read MoreThe next month,17 Republican attorneys general wrote a letter to Pichai pushing for the opposite.
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