Google, the software and web search monolith, will begin taking measures to curb possible financial fraud on the advertisement platform of the company in Spain.
Google to Require Government Authorization to Provide Advertising Services for Financial Products in Spain
Google, the web search and software monolith, has announced that it will require authorization from government entities to lend advertising services to financial companies in Spain. This measure, which was also implemented in the U.K. back in 2021, is expected to be extended to more countries in coming months.Google, the software and web search giant, will start taking measures to curb possible financial fraud using the advertisement platform of the company in Spain.
it will start requiring customers that want to advertise financial products to have government authorization issued by the Spanish securities regulator or the Bank of Spain, the country’s central bank.At the same time, Google will also require these companies to complete its advertising verification program, which is slated to start this month. The application of the other new measures is expected to start in January 2023.
notification from any of these campaigns targeting more than 100,000 people at least 10 days before launch.Influencers with more than 100,000 followers on social media involved in such cryptocurrency advertising campaigns also have to inform regulators of their plans, and have the responsibility of explaining the risks of the investments being advertised to their followers.
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