Google says it plans to “render obsolete” a key tool advertisers use to track people around the web, following Apple and Mozilla's similar moves.
Californians have newfound power over their online information in 2020. Here’s how to exercise those new rights.. Safari has about 37% market share, StatCounter says, and Firefox about 4%.
In Tuesday’s blog post, Chrome Engineering Director Justin Schuh said blocking third-party cookies could have “unintended consequences that can negatively impact both users and the web ecosystem.” The company is seeking input from advertisers, publishers and Chrome users as it works to find ways to help support advertising online while preserving privacy.
“Users are demanding greater privacy — including transparency, choice and control over how their data is used — and it’s clear the web ecosystem needs to evolve to meet these increasing demands,” Schuh said. Google has talked about this approach before. Apple and Mozilla don’t derive much money from advertising, but the vast majority of Google’s revenue comes from digital ads. It’s in the company’s interest to keep advertisers spending more money on its websites and ad products. Google’s empire was built on its ability to provide targeted advertising.
If it shuts advertisers out from its system too much, they could increase their complaints that it’s being unfair. But if it ignores privacy advocates, some Chrome users could decamp for other browsers.
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