Google’s privacy-focused ad tracking solution hits Android in beta | Engadget

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Google’s privacy-focused ad tracking solution hits Android in beta | Engadget
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Google’s privacy-focused ad tracking solution hits Android in beta

: collecting seemingly innocent device information that, when pieced together, may identify you nearly as well as cookies. Unfortunately, it’s difficult to detect and prevent. Google hopes Privacy Sandbox will strike the right balance between privacy and advertiser / developer revenue.

Google says the Privacy Sandbox beta will roll out gradually, starting with “a small percentage of Android 13 devices” and expanding from there. You’ll see a notification on your device inviting you to join the beta if selected. After accepting, you can visit the new Privacy Sandbox section in your device’s Settings menu to view tracked topics and opt out individually. Additionally, the menu lets you leave the program.

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