Google refutes claims it violated its own guidelines and misled advertisers
Adalytics reviewed ad campaigns for more than 1,100 brands between 2020 and this year. It says customers that might have bought"muted, auto-playing, mis-declared TrueView skippable in-stream inventory include" the US government, the European Parliament, Disney+, HP, Samsung, Sephora, TikTok, Microsoft and General Motors. As it happens, some other Google divisions are on the list.
Media buyers Adalytics shared the report with accused Google of conducting"ad fraud" and suggested brands weren't getting what they paid for. Others have demanded a refund. The"misalignment" could have cost brands billions in advertising dollars, Adalytics said.
Even so, over 90 percent of Google Video Partners"are visible to people across the web," Renaud argued."We use real-time ad quality signals to determine if people are present and paying attention that help us decide whether to serve a video ad in a Google Video Partner site or app." In addition, Renaud wrote, Google rigorously enforces policies that prohibit third-party sites from using deceptive or disruptive techniques to generate advertising revenue, such as placing ads in hidden browser windows. Renaud added that, last year, Google stopped running ads on more than 143,000 websites it deemed to violate its rules.
The Adalytics claims come as Alphabet faces close scrutiny over its advertising practices. The Department of Justice
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