Some Googlers' performance reviews could be weighed in part by their work in generative AI
Employees who spoke to Bloomberg say that the new directive reminds them of the Google+ days, when the company tried integrating its own social network into its suite of products, and the company rallied employees to contribute. Like Google, other tech companies have pivoted to a stronger AI focus of late. Meta recently announced, its own large language model akin to ChatGPT or Bard.
One current Googler, who spoke on condition of anonymity to Insider because they're not authorized to speak to press, said the company has much of the technology it needs to succeed in generative AI, but an increasingly bureaucratic culture has led many engineers to leave for other companies where they can build new technology faster. The employee added that many employees focus on simply maintaining existing products like Search that are already dominant.
Microsoft's investment in OpenAI has lit a fire under Google, the employee said, as it fears others will leave the company with new innovations. The company is encouraging employees to try anything with generative AI, they added.
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