The culprit? AI.
The company's water use is soaring in large part thanks to AI.Google's water consumption is rising rapidly as its push into the energy-intensive AI world continues.gallons of water last year. That's a 20 percent increase over its 2021 usage, which can likely be attributed in large part to Google's. Training these algorithms in massive data centers consumes immense amounts of energy, plus huge amounts of water for cooling.
And the majority of this water isn't even being pulled out of streams — it's clean enough to be used as drinking water. It's not a good look, especially considering water scarcity is turning into a pressing global issue, including on the West Coast where the tech giant is based.The situation has gotten so bad, Google's planned data center in Arizona switched to "air-cooled technology" due to water shortages in the area,And in its report, Google does claim that 82 percent of its freshwater use last year came from regions with "low water stress.
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