Google expanded its aid to media outlets today by eliminating fees for publishers that use Google Ad Manager, a service that helps companies deliver online advertisements by Noah_Kirsch
The efforts mirror those of Facebook, which last month unveiled a $100 million initiative to help media outlets. $25 million of those funds will come in the form of grants to local newsrooms; the remainder will come through ad spending.
Prior to the pandemic, and even still, Facebook and Google have been vilified by many publishers for dominating the online ad market. Combined, the two tech firms reportedly command of all digital advertising spending, leaving other outlets, including newsrooms, to fight over the remaining scraps., even Google and Facebook may suffer hits due to the COVID-19 outbreak. Though their combined advertising businesses have “roughly tripled” in the last five years, Facebook ad rates are currently at a record low, and some marketers are paring back spending on Google.
That’s not to say their dominance will be diminished. “To the extent that people are still spending, it will be even more concentrated with Google and Facebook,” Nicole Perrin, principal analyst at research firm eMarketer, told the
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