Google is banning ads for medical masks from marketers trying to capitalize on the coronavirus scare
Google is cracking down on ads that feature medical masks that promote protection from COVID-19, the illness caused by the novel coronavirus.
Google's existing policy blocked advertisers from promoting messages about coronavirus but did not include related products that marketers are peddling on e-commerce marketplaces.As concerns about COVID-19, the illness caused by the novel coronavirus, continue to grow and spread, Google is cracking down on ads that promote medical masks.
Business Insider tried to contact advertisers behind some of these ads, including e-commerce marketplaces called Best Dang Stuff, Ziqi Goods, and Sea-North, multiple times on Monday. The advertisers did not respond to emails and calls for requests for comments.to "create a sense of urgency" around the virus or protection claims.
Both Facebook and Google are dealing with a slew of misinformation spread across its platforms about coronavirus. The Google spokesperson said that the company is also working with publishers to give them more control over ad placements.In addition to its ad policy, Alphabet and Google CEO Sundar Pichaisaying tt hat Google has created a 24-hour response team that communicates with the World Health Organization to help make decisions about the tech giant's offices.
He added that searches for the query "coronavirus cleaning advice" grew over 1,700% in one week in the US, leading the company to create a feature that alerts people with information from the World Health Organization on Google. Google is also donating ad space from YouTube to government and non-governmental nonprofits to promote information and resources for people about coronavirus.
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