Google Adds Tools to Attract More Corporate Customers

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Google Adds Tools to Attract More Corporate Customers
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Many new features that the company is offering make use of AI, including a security tool for Google Drive

By Angus Loten Aug. 8, 2019 6:17 pm ET Google continues to ramp up efforts to add business-friendly features to G Suite, its set of email, productivity and collaboration tools, as it seeks to draw more commercial customers. Many of the new features include capabilities powered by artificial intelligence.

The launches are aimed at attracting more corporate customers to Google’s cloud business, which includes the apps available in G Suite, as well as other services that provide computing power and storage for rent over the internet. Many of the apps were initially seen as consumer products, appealing in the enterprise space to startups and small businesses, said David Thacker, Google’s vice president of product management.

According to identity-management service Okta Inc., the number of G Suite users within its network of roughly 4,000 customers increased 49% last year from 2017. That’s compared with a 40% increase for Microsoft Corp. ’s Office 365, by far the most popular enterprise app, measured by the number of companies that have deployed it, Okta said. G Suite, Box and Slack were other top apps, according to Okta.

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