The majority of people do not aspire to be billionaires, which is good for the planet The fundamental economic principle that everyone is driven by 'unlimited wants,' trapped in a consumerist cycle, and trying to amass as much money as possible is incorrect, according to the authors of recent resea
casts doubt on the notion that humans have unlimited wants for material goods, which could have significant environmental consequences.
The researchers collected responses about ideal wealth from individuals in countries across all inhabited continents, including countries rarely used in cross-cultural psychology such as Saudi Arabia, Uganda, Tunisia, Nicaragua, and Vietnam. People with unlimited wants were identified in every country, but they were always in the minority.
Lead researcher, Dr. Paul Bain from the Department of Psychology at the University of Bath explained: “The ideology of unlimited wants, when portrayed as human nature, can create social pressure for people to buy more than they actually want.