A backpack brand that represents the power of both Earth and the human body has risen in southern Utah. And it's packing a punch.
Jaxon Graham, 20, is the owner of Terrasoma Life, a company he started as a project while taking an entrepreneurship class at Utah Tech University.
"It's been six months-ish, so it's still fairly new," Graham said. "I have a background in customizing clothes, so I like to do fashion-type stuff. I'm still learning the business side, but it's going to get there because I know I can get there." During the class project, he created the business LLC, made a Shopify account, built a website and created business social media profiles. The original backpack designs came from his girlfriend's father Jonathan Pocock, who ended up putting the idea on a shelf and moving on to other projects.
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