A baby food company redefining the idea of “homemade” baby food:
from their portfolio. They also have executed the Nestlé for Healthier Kids initiative, which was created to “help 50 million children lead healthier lives by 2030.”
For any global market leader, course-correcting due to consumer insights is a heavy lift. This includes massive changes in sourcing, manufacturing, and product development. However, for smaller niche players like , it is not only easier to adjust the go-to-market strategy, it’s also easier to steal fragments of market share, innovate, and develop a unique value proposition.of “homemade” baby food. Since that time they’ve raised just over $7 million and delivered over 500,000 meals nationwide. By October 2019, the company will be launching breakfast with four organic plant-based meal options, creating a full platform for parents who are beginning their kids on solid foods.
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