GMA Network Inc. is boosting its digital presence and pursuing more content distribution partnerships in a bid to create more revenue streams amid a slowdown in advertising sales due to a confluence of external and local factors.
During the company’s annual stockholders meeting, GMA Network Chairman and CEO Atty. Felipe L. Gozon said that “the advertising industry slowdown is caused by global events beyond our control —the Russia-Ukraine war, the rising fuel prices, the shortage of raw materials for some industries, rising inflation, rising underemployment and unemployment, etc.”
“Our AVOD or Advertising-based Video on Demand platforms bested other Filipino media companies on Tubular Leaderboard Worldwide Rankings for the entire fourth quarter of 2022, ending the year at Number 17, in a list that includes global content giants such as Walt Disney, Moonbug, Paramount, and Warner Bros,” he added.
“Our portal GMA Network.com managed by the Program Support Department, surpassed all other Filipino media sites in both local and global ranking by December 2022, and that is according to Similar Web. GMA News Online emerged as the most trusted online platform in the Digital News Report 2022 released by the Reuters Institute for the Study of Journalism.
“This is the reason why Maria Clara & Ibarra continues to be #1 in Netflix Philippines, and The Write One amongst the Top 5 most-watched in Viu Philippines. Recently, we signed a distribution deal with TFC/iWantTV for Europe and the Middle East, etc., so we are pretty excited about the deal,” he said.
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