Broadcast giant GMA Network, Inc. was honored as Media Network of the Year at the prestigious PANAta Awards of the Philippine Association of National Advertisers (PANA) last Sept. 22.
As the top Philippine media conglomerate, GMA is also known for its strategic marketing and advocacy campaigns. From edutainment series to seamless integration of brands in programs, the Kapuso Network has been the advertisers' preferred one-stop shop for customized multiplatform projects.
Organized by PANA—the longest-running association of local and multinational advertisers and brand builders in the Philippines—the PANAta Awards has recognized campaigns that demonstrate brand effectiveness, creativity, strategic thinking, and impact. The Media Network of the Year Award is given to the media organization which has showcased inspiring and innovative execution of media ideas that resulted in an enhanced and amplified relationship among the agency, the brand builder, and audiences.
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