GM temporarily suspends advertising on Twitter following Elon Musk takeover. - CNBC
Inc., deleted his Twitter account earlier this year when Twitter's board accepted Musk's bid to buy the company and take it private. Fisker Inc. continues to use Twitter, which every major automotive brand utilizes for customer engagement and marketing.
Instead, Tesla rewards people who run, or are members of, Tesla owners' clubs as well as other social media influencers who promote the company's products, stock and Musk on social networks, especially Twitter and YouTube as well as on fan blogs. In September 2020, Tesla weighed a stockholder proposal to begin strategic, paid advertising to educate the public about its vehicles and charging network. The Tesla board recommended against it, and shareholders voted with the board against starting to pay for traditional ad campaigns.
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