General Motors Co unveiled on Thursday its newly designed mid-engine 2020 Corvet...
) unveiled on Thursday its newly designed mid-engine 2020 Corvette in a splashy tribute to its emblematic sports car, even as the No. 1 U.S. automaker faces mounting pressures in a sluggish and uncertain global sales environment.
Revved up to take on high-performance European rivals, the new Corvette, dubbed the C8, provides a breath of fresh air to GM, which along with other carmakers faces slowing sales and new financial pressures related to global trade, electrification and unresolved emission standards. “A Corvette is not going to help pad margins the way a Silverado would,” Caldwell said. “But from an image and excitement standpoint ... that halo effect the Corvette fills is unique.”
Bidding adieu to the front-engine configuration that has marked the two-seater since its appearance in 1953, GM has opted for a mid-engine architecture for better handling and weight distribution, the choice of many European sports carmakers. One such potential customer, who professed to be a Tesla fan as well, was Jonathan Opatowsky, 22. He drove three hours to the unveiling in his dad’s 2017 Grand Sport - with his mom in the passenger seat.
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