GM pauses advertising on Elon Musk's newly-acquired Twitter.
. The choice comes after Twitter's official acquisition by Elon Musk, leading GM to hold off on existing campaigns while it is"engaging with Twitter to understand the direction of the platform under new ownership."
That ownership, of course, is Musk. The long-time Twitter user's plans for the site have already been pressed into motion, starting with the firing of a few top executives and, according to, continuing with more major job cuts in the near future. While Musk has spent the past few months floating ideas for his ownership of the site on his own account, it is not entirely clear what that new direction will actually look like in practice.
Musk is also the CEO of Tesla, a major competitor to GM's recent push into the electric car space. It is one of many awkward business relationships that makes his particular position as the new owner and face of a long-standing social media platform so difficult for Twitter's existing operations. GM's pause is only on paid advertising on the site, with existing"customer care interactions" continuing from its own accounts. According to the samereport, Ford is not currently advertising on Twitter and, when presented with a recent paid promoted tweet from CEO Jim Farley,"could not confirm" when it or its partners last paid for ads on the site.