Glossier is reassessing their sustainability efforts. Here's when the product will no longer be available.
Glossier, the beauty brand that took over the better half of the last decade with its no-makeup-makeup essentials, will no longer sell one of its most controversial products. Starting on March 2, the brand won't carry its Glitter Gelée, a sparkle-filled product introduced under the Glossier Play umbrella. According to Emily Weiss, Glossier founder and CEO, the decision to end sales of the Gelée came down to continued customer concern.
Back in 2019, Play was introduced as a separate branch of Glossier products, focused on creating playful, more intense and artistic looks than could be done with its starting lineup of minimal effort — and effect — products. Nearly a year after its launch, Weiss has announced that the Play label will fold into the main Glossier brand, and while no new products will become available through Play, the eyeliner and lip lacquer will receive additional shades.
In recent years, some beauty companies have embraced environmentally-friendly glitter, and Weiss acknowledged in her letter to the brand's customers that it had attempted to re-create its Gelée using biodegradable glitter."Our product development team has experimented with multiple formulas using bio-glitter, but ultimately we haven't been able to make a product that we love.
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