The jewelry titan launches its newest bracelet with the style star in a new campaign
Founded in New York City, the David Yurman brand is known for its sleek and innovative jewelry and timepiece designs, and now ahead of their newest launch, the brand acquired social media it-girl and quiet luxury queen Sofia Richie Grainge to star in the accompanying campaign. Setting the scene in California’s captivating Kellogg Doolittle House in Joshua Tree, the Fall 2023 campaign was shot against an organic architecturally pleasing landscape.
Richie Grainge exudes the ideal David Yurman aesthetic: effortless laid-back luxury, perfectly balanced with sophisticated and modern jewelry. Creatively directed by David Yurman President Evan Yurman and captured by fashion photographer Glen Luchford, the new campaign was intellectually styled by Elin Svahn.
The Sculpted Cable’s original helix structure is reimagined in a modest, lower-profile design, with each ridge delicately carved and polished to an optimal luminance. The bracelet’s wave-esque designs mirror the fullness of the original Cable, artfully combining timeless craftsmanship with modern sensibility. The new bangle will be available in 18K yellow, rose, and white gold, with one version trickled in 170 sparkling hand-set diamonds totaling up to 1.
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