Givenchy is in expansion mode. The French luxury brand has opened a new store on tony Rodeo Drive in Beverly Hills with an ephemeral space stocked with a full array of Givenchy’s ready-to-wear and accessories collections for men and women.
The Rodeo Drive store has a unique design that blurs boundaries through an elevated minimalist approach. It leverages contrasting tones and materials that mix sharp and soft tones with industrial and natural influences. Around the store are sculptures merging art with fashion done in collaboration with British artist Ewan MacFarlane.Highlighted inside the store is Givenchy’s new Voyou handbag, a hobo-style piece that blends French style with an American biker aesthetic.
Black and white are the predominant tones for this new capsule collection designed with pieces that are easy for layering. Linen is knitted into bikinis and cover-ups in black or sandy beige. This is the first time Williams, appointed in 2020 asThe collection is also filled with nautical stripes, worn with sun-faded or distressed jean shorts and denim mules, perfect for the California lifestyle.
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