How big is the tween girls' fashion market through social media influencers?
Cappi:
I spend a ton of time on all forms of social media and also track who my kids are watching or following. I have reached out to many influencers when I see a fit or have a specific idea that comes to mind for them. I have also been fortunate enough to have influencers reach out to me. Being the SVP of girls & toddlers for Mad Engine Global, a powerhouse in licensed and branded apparel, we have many opportunities that come to us.
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