Gillette's newest razor doesn't come with an extra blade or better handle. Instead, the $200 razor heats up to give men the 'pleasure of a hot towel shave.'
New York Gillette's newest razor doesn't come with an extra blade or better handle. Instead, the $200 razor heats up to give men the"pleasure of a hot towel shave."
But for Gillette, which is owned by consumer products conglomerate Procter & Gamble , the heated razor is not a gimmick.Gillette is betting there's an audience for the high-tech luxury razor, which has two heat settings: 110 degrees and 122 degrees. The razor has built-in heat sensors and safety features to prevent it from overheating.
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