Gigi Hadid Plays the Girl, the Lady, the Boy, and the Gentleman for Burberry’s Monogram Collection Debut

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Gigi Hadid Plays the Girl, the Lady, the Boy, and the Gentleman for Burberry’s Monogram Collection Debut
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.GigiHadid plays the Girl, the Lady, the Boy, and the Gentleman for Burberry's monogram collection debut.

for the 163-year-old British fashion house via Instagram. The designer shared an image of a new label conceptualized in collaboration with the art director icon Peter Saville, and along with it, a graphic orange, white, and tan monogram logo featuring the letters. The motif was inspired by a trip that Tisci took to the Burberry archives, one in which he discovered a similar design originally conceived by Thomas Burberry in 1908.

This morning, Tisci and the Burberry team announced the release of the men’s and women’s Monogram Collection, which features items like a nylon car coat, sneakers, T-shirts, silk trousers, socks, a backpack, and more, all decorated with the reinvented Burberry logo. All of the pieces are categorized by four distinct personalities borne out of Tisci’s imagination: the Girl, the Boy, the Lady, and the Gentleman.to play all of these roles in the accompanying campaign, also out today.

As “the Lady,” Hadid is captured wearing the monogram trench and carrying a matching tote bag. As “the Girl,” she is dressed in a bustier and fanny pack featuring the TB design, and for “the Gentleman” and “the Boy,” Hadid dons a bowler bag, jeans, a classic Burberry umbrella, and a baseball hat. “I had so much fun really channeling all of those energies with each look,” the model says.

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