George Kolasa, a fashion industry insider who had senior communications and marketing roles at leading designer brands, died Tuesday after an intentionally public fight with cancer.
Established as Kolasa was in the industry, his true strength emanated not just from how he faced his illness head-on, but through the steadfastness in detailing his medical odyssey via social media and other public avenues. In fact, Kolasa was perhaps even more of a touchstone among cancer patients, survivors and their loved ones due to his openness about battling the rare disease.
During a “Cancer Straight Talk” podcast for Memorial Sloan Kettering Cancer Center, Kolasa described his reaction to the doctor when told of his disease, “’God’s will not mine be done. I have to believe that this is God’s will.’ And I’m on this new journey. And it’s been from that moment that I’ve stayed in this place in my head. And I’ve not cried about it. I’ve not been, ‘Why me?’ I haven’t blamed anyone. It just is what it is.
Taking such a public role, however, was not instinctive for Kolasa, who refrained from putting himself front-and-center professionally. “My job was to communicate on behalf of a brand or a designer. That was my main purpose,” he said in the Vogue interview. Upfront about how “cancer changes everything,” Kolosa also described how although Memorial Sloan Kettering surgeons were able to remove a grapefruit-sized tumor, there were two smaller inoperable ones that resulted in six weeks of nonstop chemotherapy and radiation. Last year his openess caught the attention of hospital officials, who enlisted him to take over MSK’s account during “Brain Cancer Awareness Month.
By his own account, connecting with others on Instagram about their situations was “extremely rewarding,” he said, “That’s what gives me purpose today in life. How do we become good role models to people in general? Not just for this disease, but for any adversity that comes up? What tools do you have in your toolbox to help you get through? I’m OK and I’m here, and I might not be one day, but I’m not afraid of that. I’m really not afraid.
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