Like an Ioniq 5N, but want more orange? The GV60 might be that car
We’d let you off not knowing much about the Magma Genesis models. Yes, there’s a ring taxi, and yes, there’s some tasty hardware in, but with vague promises and nothing much beyond show cars, it’s been hard to build up much enthusiasm. Now, however, the hotted-up Magma Gensises are going to be a real thing, starting with
Set to go on sale in Europe at the end of next year, the first Genesis Magma ‘elevates the design and performance of the GV60’ with more power as well as chassis and aero mods. It’s obviously quite a bit lower and wider than standard, which is always a good sign for a fast one. Genesis reckons the new suspension mods have been ‘thoughtfully engineered to elevate overall performance and provide an unmatched driving sensation exclusive to Magma vehicles.
Eventually there will be a Magma of every model in the range, says Genesis, improving the looks and the drive. They will be based on three pillars of ‘Unspoken Dominance’ , ‘Captivating Control’ and Sharpened Immersion . For the GV60 Magma, that latter point is going to mean its own EV soundtrack as well as a bespoke driver interface for occupants to ‘fully immerse themselves in the thrilling journey ahead.
Luc Donckerwolke is Chief Creative Officer at Genesis. He said of the Magma: “The festival’s storied legacy and enthusiastic audience provide an ideal platform to showcase the capabilities of our new Magma program and highlight our strong commitment to high performance. We invite all attendees to immerse themselves in the full Genesis experience and witness the dynamic energy and power of Genesis Magma.
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