“In what was basically like six months, it went from kind of this novelty that you laugh at to something that’s actually generating really high quality content that humans can use ...'
) generative AI startups in the areas from writing code like a software engineer, chatting like a company service representative, generating images like a photographer, creating music like an artist, selling like a sales rep, diagnosing disease like a doctor, and writing text like a human.
I tried Article Forge and was reluctantly impressed, although also gratified that while it wrote a fairly decent article about Apple’s new iPhone 14 Pro, it introduced non-obvious errors that human writers wouldn’t. Still, the work was strong, and could easily be used as the base superstructure on which a human writer could build, iterate, tweak, edit, enhance. The other use for technology like this is supplying content that no-one will ever write, but could find a useful human audience.“I think that really where AI can be empowering is in that long tail when there’s like non-consumption with the alternative, where you could not afford to create that content in the first place.
“So, you can imagine that in many ways the next version of that could even be, well, I want something written for me that’s covering a topic that nobody else has ever written about,” Cardinal says.
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