Deborah Wahl, who immediately starts her new job, will lead the company's marketing for all of its brands, including Chevrolet, Cadillac and GMC trucks, CEO and Chairman Mary Barra said in a memo to staff Thursday.
it will replace Weed with a "CMO++," or someone who will have additional responsibilities.
Another notable change is Travis Hester, president of GM's Canadian operations. He was named to the newly-created position of vice president of customer experience. He will lead a team that "have end-to-end integration responsibility for maximizing all aspects of customer engagement across the organization," according to the announcement.
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