.gcdswear's bullish plans for China are coming full circle with the opening of the brand's first directly operated flagships in Beijing and Shanghai.
, Calza had shared his commitment to address the Chinese market directly given the following the brand has garnered in the county.
The directly operated Beijing unit covers 1,184 square feet and is located inside premium department store World Mall in the Central Business District. In keeping with the flamboyant and Kawaii-inspired aesthetics of the brand, the unit boasts metallic curtains and colorful displays and furniture including a claw crane machine.In Shanghai both units are located inside malls and cover 1,184 square feet and 2,152 square feet, respectively.
Since its launch in 2015, GCDS’ fun fashion creations, runway extravaganzas and pop-tinged aesthetics have gained a cult following in the country, which holds a special place for brothers Giuliano and Giordano Calza, both of whom have lived there. “In this country I was able to broaden my horizons, shaping my creativity and discovering the Chinese culture and traditions that continue to inspire me in my daily work,” said Giuliano Calza, who holds the creative director title.Overall, the brand operates 14 stores globally, including flagships in Rome and London and at Hong Kong’s K11.
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