Gas-guzzling Hummer could make its comeback as an all-electric truck.
The all-electric Hummer"is a move to expand the reach into important segments and bring in new buyers to EVs," Jeff Schuster, president of global vehicle forecasting at LMC Automotive, told ABC News."GM wanted to do something that would stand out in a crowded market."
Kim of AutoPacific said current pickup owners will still need to be wooed by carmakers. He's most bullish on the Rivian R1T truck, which is expected to cost about $70K and be a high-volume seller.Rivian truck R1T.Eddie Alterman, chief brand officer at Hearst Autos, said a Hummer truck could put to bed consumers' lingering concerns about the all-weather, all-terrain capabilities of EVs. And bringing back the Hummer nameplate has financial upsides for GM.
"Establishing brand names in the public sphere is a very expensive affair," he told ABC News."GM has a successful history of repurposing brand names. The Hummer is still an American icon. People rap about them."
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