In Virgin red and black with a touch of navy, Gareth Pugh’s creations offer a subversive take on nautical style.
When Virgin Voyages takes its maiden trip next spring, Gareth Pugh plans to be one of the first passengers aboard. “I might have to bring my steamer and some safety pins to do some live alterations!” he jokes over the phone from London, where he is preparing to debut the uniforms he has designed for the 1,000-person staff of Sir Richard Branson’s new cruise line. In Virgin red and black with a touch of navy, Pugh’s creations offer a subversive take on nautical style.
Branson, reached over email, agrees. “There was something rebellious about Gareth’s work, and that really spoke to what Virgin is all about,” the founder explains. “Gareth and his designs didn’t feel forced to fit in with the Virgin Voyages look—it was a natural fit. We wanted to make sure that Virgin Voyages’s crew uniforms were unlike any other and truly original.”
For the core uniforms, Pugh approached the design process as he would making a small collection, thinking about the function of each employee’s uniform as well as the setting—in this case, Virgin Voyages will be taking passengers into the tropical Caribbean. “We have tailoring, and it’s very sharp and very slick, but we also have a bit of fluidity in there. The details have a very abstract nod to the brand; I didn’t want to do something that had a logo slapped everywhere. Pugh says.
For the designer, the opportunity to flex a new creative muscle was welcomed. “It’s nice to show the skills we’ve learned from 14 years of showing and making clothes and apply those skill sets to different projects,” Pugh says, noting that the process of planning the launch event—with a very special surprise performance—has allowed him to explore new creative energies.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
U.S. destroyer sails in disputed South China Sea amid trade talksA U.S. Navy destroyer sailed near islands claimed by China in the South China Se...
Baca lebih lajut »
Flap over student's swimsuit raises concerns about policing girls' bodies: CoachA coach in Alaska who once taught the high school senior at the center of the controversy wrote a blog post on Medium: 'I felt disbelief. I felt anger.'
Baca lebih lajut »
High school girl who won swim meet disqualified over 'curvier' figure, 'suit wedgie'A high school swimmer in Alaska was denied a victory Friday because of a "uniform violation," sparking accusations of discrimination and body shaming.
Baca lebih lajut »
Democratic candidates split on the best path forward for US trade policyDemocrats are staking out more trade-friendly views contrast themselves with the Trump administration’s hard-line.
Baca lebih lajut »