As the corporate backlash against Kanye West mounts, Gap has announced it is pulling the rapper's Yeezy Gap line of merchandise from its stores and has shut down YeezyGap.com
"Our former partner's recent remarks and behavior further underscore why we are taking immediate steps to remove Yeezy Gap product from our stores," the retailer said in a statement Tuesday.
"Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values. On behalf of our customers, employees and shareholders, we are partnering with organizations that combat hate and discrimination," Gap announced.with West, who has legally changed his name to Ye, with "immediate effect."
The first piece from Yeezy Gap was a $200 jacket, which sold out instantly online when it launched. A handful of subsequent launches from the brand, including more jackets and hoodies, also sold out instantly.West expanded his sellout Yeezy Gap line by bringing on luxury fashion powerhouse brand Balenciaga to launch the "Yeezy Gap Engineered By Balenciaga" collection. In July, the collection started selling in Gap stores for the first time.
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