Gannett sues Google, Alphabet claiming they have a monopoly on digital advertising.
The unprecedented decision to push for such a breakup marks a significant escalation by Brussels in its crackdown on Silicon Valley digital giants, and seeking to bust Google’s alleged monopoly on the online ad ecosystem.
Gannett CEO Mike Reed, in an opinion piece published Tuesday by Gannett-owned USA Today, said that the company is looking to “restore fair competition in a digital advertising marketplace that Google has demolished.” Reed claims that local news outlets are hurting because of unlawful bid-rigging practices used by Google.
“The core of the case and our position is that Google abuses its control over the ad server monopoly to make it increasingly difficult for rival exchanges to run competitive auctions,” Reed wrote.Gannett’s lawsuit, filed in the U.S. District Court for the Southern District of New York, seeks an unspecified amount of damages and injunctive relief. The Virginia company is seeking a trial by jury.
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