Game Theory Explains Why Popular Baby Names Come and Go

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Game Theory Explains Why Popular Baby Names Come and Go
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“It's obvious that people like to stand out. Just observe a hipster claiming you've never heard of his favorite band.'

“It's obvious that people like to stand out. Just observe a hipster claiming you've never heard of his favorite band."It’s time to choose a name for your baby girl. You’ve always liked the name Ava, but your best friend’s one-year-old has the same name and you don’t want to cause any confusion. So you choose something else; nothing too wacky, but nothing overtly basic either.

This was Golman’s starting point — could a model that incorporates both the desire to conform and individuate oneself explain the wandering nature of societal preferences? To find out he turned to the game theory concept of “equilibrium,” the idea that players of a game will eventually settle on one outcome.

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