FX chief John Landgraf has long been a proponent of transparency, making public his research team’s hyper-analyzed TV viewership data on a regular basis. But with the launch of FX on Hulu, th…
on Hulu, the basic cabler’s new streaming home, how its shows’ viewership is divulged is not entirely up to him.
“[Hulu] can’t always show us the entire platform data because there are certain respects in which they’re obligated to segregate certain data that they can see from us at this point, because it’s not wholly owned,” Landgraf toldEver the maximalist about how many charts and figures he would like to offer to the public, Landgraf — a recurring critic of Netflix’s self-reported data — holds his own particular philosophy about transparency.
Ahead of the launch of FX on Hulu, there’s the odd detail or two that has not yet been fleshed out — for one thing, whether exclusive FX on Hulu series such as “Devs” or “Mrs. America” will eventually make their way over to the flagship linear FX network. “This is a place where the industry’s going to have to grow, I think it’s going to have to change,” said Landgraf. “If you think about it, you now have this weird state of affairs, where you have Amazon, Netflix and Apple, where the platform and the programming brand are the same. …Then you have Disney Plus, which is a platform that has five brands. You have Peacock, which is going to have multiple brands. You have Hulu, that now has two brands.
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